February 1, 2025

Business video Industry pricing insights

Business video Industry pricing insights

The cost of producing a 3-minute business promotional video in Central Oregon can vary widely, typically from $3,000 to $15,000. This estimate is based on an average rate of $1,000 to $5,000 per finished minute of video.  I always recommend you invest to get the best.  Your video will represent your company’s image.  Make it count.  That said, you probably don’t need a hollywood producer price for a typical business video.  This is where we come in.

Several factors influence the final cost:

Complexity of Production: High-end techniques, multiple locations, or special effects can increase expenses.

Crew and Talent: Hiring experienced professionals, including actors or voice-over artists, adds to the budget.

Equipment and Technology: Utilizing advanced cameras, drones, or specialized equipment may raise costs.

Post-Production: Editing, sound design, and visual effects contribute significantly to the overall price.

Some production companies can discount this cost based on a longer-term commitment.  Sometimes, this is called a monthly retainer approach.  You commit to a $2500 monthly retainer fee and agree upon the outcomes needed over a 6-month period.  Some months, the amount may be more and others perhaps less.  This is all accounted for in a monthly invoice.  The production company benefits from a consistent revenue stream, and you get more of a daily rate charge for actual time versus a fixed price.  Everyone can win.

For a more precise quote, consult local video production companies in Central Oregon. Regional rates and specific project requirements can affect pricing. Start with us for a transparent assessment of your project.

Toby Weiss